Posted March 12, 2025
MJE Livestock Equipment is thrilled to announce the launch of Cattle Worth™, a groundbreaking digital app that’s transforming how ranchers value and weigh their cattle. Utilizing a patent-pending artificial intelligence and machine learning algorithm, Cattle Worth™ provides instant, accurate cattle weight and market valuations—all from a simple smartphone image.
UNMATCHED FEATURES:
- Accurate Weight Estimation: Achieve up to 97% accuracy with just an image upload—right from the pasture.
- Real-Time Market Valuation: Get instant market values tied to the latest Chicago Mercantile Exchange (CME) data.
- Track Rate of Gain
- User-Friendly Interface: Experience an intuitive platform designed to be easy to use for ranchers and other cattle professionals.
Cattle Worth™ is the ONLY app on the market offering this level of precision and convenience. Currently, ranchers rely on guesstimates and costly, often immovable mechanical scales to value their herds. With Cattle Worth™, you can have accurate information in minutes and make decisions in the field, from the truck, or even from your couch.
EXPANDING ON PORTABLE SOLUTIONS
Building on an already impressive line of portable livestock handling equipment, Cattle Worth™ empowers ranchers to take their herd and their business to the next level.
- Immediate Herd Value: By providing on-the-spot herd valuations in the pasture, Cattle Worth™ empowers ranchers to make informed decisions for their business and livestock.
- Cost-Effective and Portable: Unlike traditional mechanical scales, which are expensive and difficult to transport while maintaining accuracy, Cattle Worth™ offers unprecedented ease and affordability.
- For Forward-Thinking Ranchers: Progressive ranchers looking to bring the power of artificial intelligence into their business will love how Cattle Worth™ streamlines their operations.
TESTED BY LEADING CATTLE EXPERTS
To date, over 5,000 images have been processed by nearly 1,000 beta users across the globe, with accuracy up to 97%. Users included Red Angus producers.
“Our goal is to be as accurate as any mechanical scale,” said Alan Goodnight, General Manager of MJE Livestock Equipment. “With Cattle Worth™, the average rancher can estimate an entire herd’s value in just minutes.”
Renowned cattle veterinarian Dr. Tera Barnhardt emphasized the app’s broader benefits: “This technology enables ranchers to track rate-of-gain and accurately estimate medical doses. It’s a game-changer for herd management.”
Cattle Worth™ is available for free on the App Store and Google Play.
About MJE Livestock Equipment
MJE Livestock Equipment makes the lives of farmers and ranchers easier through strategic herd management advice, facility design, and American-made livestock equipment built with innovation that makes ranching easier and cattle safe, healthy, and happy. To learn more about MJE Livestock Equipment and become part of their fast-growing network of dealers, visit our website: www.mjelivestockequipment.com/dealers.
