Posted September 20, 2024
DENVER—John and Karen Price of Deer Trail, Colorado, were presented by the Red Angus Association of America with the 2024 Commercial Producer of the Year Award at the National Red Angus Convention in Lincoln, Nebraska, Sept. 13. RAAA Board Director Craig Bieber of Bieber Red Angus in Leola, South Dakota, presented the award.
This award held special significance for the Price family, as it had been presented to John’s late father decades ago. John Sr. was a pioneer in introducing Red Angus genetics to the Price herd, strategically harnessing heterosis by crossing them with Simmental cattle. Impressed by the results, the Price family quickly became dedicated advocates of Red Angus genetics.
Following in his father’s footsteps, John Jr. took over the ranch and made strategic breeding decisions that led to widespread recognition for consistently producing some of the highest-quality commercial cattle in the region.
“John and Karen are passionate about Red Angus and recognize the value of using Red Angus programs to enhance their herd,” said Bieber. “They’ve spent decades carefully refining the genetics of their females, setting a powerful example of how performance and genetic programs can advance a herd and increase profitability in cattle.”
Many commercial cattlemen strive to boost profitability, but Price Ranch has set itself apart by pursuing innovative strategies. The ranch expanded beyond its own expertise by leveraging verification and traceability services from IMI Global, conducting cattle DNA testing with Igenity® and collaborating with the RAAA commercial marketing team to effectively market their products.
“We want to thank RAAA and the breeders that allow us to do the things we do, to the level we do,” said the Price’s. “This work is a labor of love and you have to have a passion for the lifestyle and the business. It’s nice to see it turn into an award that validates your decisions and shows you’re on the right path.”
The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.
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Photos
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Price Ranch 2024 Commercial Producer of the Year
Suggested cutline: John and Karen Price of Price Ranch in Deer Trail, Colorado, were awarded RAAA Commercial Producer of the Year at the 71st Annual National Red Angus Convention in Lincoln, Nebraska. From left: John Price, Karen Price and Craig Bieber who presented the award.
