Posted October 7, 2025
By: Halla Ramsey, RAAA EDO
As part of the RAAA National Convention, the State of the Association address provides members with an update on the operations, progress, and future direction of the Red Angus Association of America. For those unable to attend, this recap highlights the key points shared
during the session.
This year’s convention combined networking, fellowship, and fundraising in support of the Red Angus Stakeholders Foundation. Popular events included the 2nd annual golf tournament, dummy team roping and long reach contest, as well as the Pick of the Herd and Live Auction.
Following convention, the Foundation Board met to discuss promotional planning, strategic initiatives, and new fundraising opportunities to further its mission of supporting research, development and junior programs.
Red Angus Mission
The mission of the Red Angus Association of America is to provide members and their customers with innovative programs and services that advance the quality, reliability, and value of Red Angus and Red Angus-influenced seedstock in the commercial beef industry.
Operational Highlights
The 2025 Annual Report (available online) details current membership and herd statistics:
- 2,931 Regular Members (Top 10 states: TX, OK, MO, MN, IA, KS, NE, SD, MT, WI)
- 1,435 Junior Members (Top 10 states: TX, OK, IA, MO, MN, KS, IL, IN, NE, MT)
- 104,054 cows on inventory (up from 101,288 last year)
- 80,548 animals recorded with 69,847 registrations
- 14,506 bull transfers (Top 10 states: NE, MT, TX, SD, KS, OK, MO, ND, MN, IA)
- Animal registrations and bull transfers increased modestly.
- DNA testing rose significantly.
- Membership numbers remained stable.
- Tag enrollments declined.
- Member-submitted jobs rose by 3,000.
- Social media engagement increased. Check out the new posts on LinkedIn.
- IGS genetic evaluation report card was positive and encouraging.
- The Association remains financially stable with strong investment growth.
Member Services & Technology
Our commitments are to continue to find ways to improve our services and maintain turnaround times to the best of our abilities. However, we do ask for our members to do their part, especially with DNA submissions. And also for members to continue to communicate with us in a proactive way to allow us to fix and improve any issues, if these arise.
The IT team is constantly implementing enhancements to the REDSPro database, however, one to highlight this year is the new reporting metrics under the Data Entry > Online tab >Reporting Metrics.
A new resource, Red Resource, was released this summer. This living document consolidates deadlines, updates and key association information to improve member communication.
Committee & Affiliate Engagement
Committees continue to address directives of the Board, along with topics of discussion produced through each committee. Of note, the Affiliate Promotions Committee transformed the convention’s previous affiliate breakfast into an Affiliate Leadership Meeting, providing new resources and best practices to support education and engagement through state affiliates.
Communications & Outreach
The Red Angus Remarks podcast continues to grow, with top episodes featuring industry leaders and market insights.
The communications team earned multiple honors at the Ag Media Summit, including first-place awards for website, print ads and event programs, as well as several second place and honorable mention recognitions.
Other Updates
The long-standing Feeder Calf Certification Program was rebranded as Angus Access — offering the same USDA-verified standards with expanded market access through a partnership with Breedr’s ranch-to-rail management platform.
Red Angus was represented at the World Angus Forum in Brisbane, Australia, strengthening global relationships.
The 2nd annual Red Angus Youth Expo in Springfield, Missouri, featured 353 entries, 190 junior exhibitors and participation from 24 states and Canada.
Looking Ahead
The Association remains focused on executing its strategic plan and welcoming visionary leadership with the selection of the next Executive Vice President.
As we enter the 2025–2026 fiscal year, RAAA looks forward to supporting members, rebuilding the national cow herd “back red,” and capitalizing on strong market opportunities.
We are grateful for the dedication of our members and stakeholders. Please reach out to the RAAA staff with any questions or needs — we are here to serve you.
Thank you for your continued support of Red Angus.
