Posted December 30, 2025 The Herdsman of the Year Award will honor individuals dedicated to the management, decision-making, and improvement of a specific operation. To be eligible to be nominated, nominees/ranch/company must have attended...
Genetics: The Quiet Workhorse of Beef Sustainability
Posted December 23, 2025 AMARILLO, Texas — Sustainability means stewardship of land, cattle, families and rural communities. That holistic view matters because the public debate often reduces “sustainability” to environmental...
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